Alain Tomato Paste
Branding
2021 -
Al-Ain Factory was established in 1986,it resides in Abu Samra, Alain. Their tomato paste has been embraced by a lot of consumers for its taste and quality, the brand became the most popular and the fastest growing in the category.
The project is re-branding Alain tomato paste including the logo and the packaging label to suit the UAE culture.
Before
After
The logo was redesigned to a simplified look and a modern typography style to fit on all types of labels.
Before
After
The label was designed to resemble the UAE farms by including the camel's saddle, which indicates that the tomato paste is natural and locally based as Alain Factory always mentions.